the business

welcome to naturmama®

AUSTRALIAN LOCAL, GOING GLOBAL

naturmama® is an australian creation with a global focus - a natural lifestyle, retail-focused licensing program (or franchise) that specialises in sustainable health and wellbeing but with a unique difference.

CUSTOMER-FOCUSED

naturmama® is the first in the global natural lifestyle - health and wellbeing industry to provide a sophisticated customer-focused business model that empowers people (staff and customer) using integrated emerging technologies - an approach that modern people living in a technologically supported world are now increasingly coming to expect.

WEB 2.0 : EMERGING MEDIA & TECHNOLOGY DRIVEN

the naturmama® organisation is supported by creatively designed and informative multimedia and the use of WEB 2.0 or emerging internet-based social network technologies (e.g. blogs, podcasts and wikis). This approach is designed not to replace people but to enhance them and to drastically improve the enjoyment of and ready access to knowledge by anyone at anytime and about anything (related to natural lifestyle - health and wellbeing)

EMPOWERING KNOWLEDGE

Through the use of these advanced approaches and with a clear focus on collating information and distributing knowledge naturmama® has this mission: to educate and empower people (its staff and its customers) about the benefits of naturally derived foods, products and medicines as the most sustainable means to achieving balance and a natural lifestyle.

EFFICIENT - MATCHING NEEDS TO BENEFITS

naturmama® has taken an efficient “market-up” approach to defining itself as a business - the NEEDS of people (i.e. to adopt the natural lifestyle, to maximise health and wellbeing) and how to rapidly SATISFY them (via the communication of the benefits of natural foods, products and medicines) is central to how the business works.

SMART & EASY WAY-FINDING

In this way, naturmama® has adopted an integrated, “way-finding” -based approach from the design of the brand and logo to the way in which the store is laid out, from the manner in which information and product is captured and categorised to the way in which the educational multimedia is produced and played. naturmama® makes the complex accessible and helps people find their way quickly without compromising on the integrity of information.

MULTI-CHANNEL - ONLINE / OFFLINE

through an innovative online / offline (or multi-channel) mix of design and technology naturmama® offers a rich, interactive space where an entertaining system (instore TV and blog) of natural foods, medicines and green products is presented through audio-visual media aimed at increasing the understanding and uptake of the natural lifestyle.

LICENSING - PLUG & PLAY

naturmama® as a business has been designed to be a “plug-and-play” system. This means that the business (brand, designs and media content) can be made available under license anywhere in the world - adapted to any market in any country and in any language and with whatever viable, quality local (or global products) that exist or are selected. As long as there are people to invest in and operate the system (staff and/ or owner/operators) and people to shop in it (customers) naturmama® will function to enable the natural lifestyle and maximise health and wellbeing.

POTENTIAL INVESTORS & FRANCHISEES

Potential new franchisees as well as international licensing and investment enquiries are welcomed at all times and can be directed to: invest[at]naturmama.com.au